Posted by: wingnut650 | March 24, 2009

Marketing Maintenance – considerations in a down economy

I think the title of this blog posting is actually a double entendre – how neat!  Anyway, what is “meant” by marketing maintenance is actually promoting the support and maintenance that comes with a purchased product.  Specifically, as we work for a software company, what kind of resources could/should be put into marketing the support that our employer offers with the purchase and ongoing of our products?  From a sales perspective,  we always stress to our reps that the support and maintenance that Quest provides to its customers is really one of the best things about being a Quest customer and that they should feel VERY comfortable blowing that horn (and frankly this support is truly ‘world class’).  In todays economy it’s important to distinguish yourself in every way and support and maintenance interactions, where relationship management and domain expertise are crucial, are where we can distinguish ourselves in spades.  At this point, depending on our sales teams to be the only mouth piece promoting this aspect of what we do for our customers will probably have to change to a degree.  So, marketing maintenance could be something we try to do as the year progresses.

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