Posted by: chasker | September 5, 2008

Graphics in eCards

Andy blogged about masthead graphics a while ago, and that debate rages on with little consensus. This is a bit different though. Our campaign management team recently ran an A/B test recently using a button on half and a screenshot on half.

Personally I did not expect the difference in metrics that we saw from the test:
Ecard to attendees
10.71% CTR with button
19.28% CTR with screen shot

Advertisements

Responses

  1. Graphics add the value to any ecard and make it look more real and attractive. BEst way to express feelings.


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