I was reminded of this cliche this morning as the second revised deadline for a website refresh of SQLServerPedia we are waiting on came and went with no update. In this economic environment top notch service is a requirement, and being able to hit deadlines, surpass quality expectations, go the extra mile should be a part of everything we do. If you are still operating under 2007/2008 levels of service and urgency you probably haven’t adapted to the new world order yet, and you are in danger of being left behind.

And guess what…all you need to do to adapt is remember three words…Underpromise and Overdeliver.